Paid Advertising Setup

Turn Local Searches
Into Exclusive Jobs.

Stop wasting money on bad clicks from people trying to do it themselves. We run highly targeted ads that put your business at the very top of Google the exact moment a homeowner has an emergency.

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The Problem

Shared Leads vs. Your Own Leads.

The "Shared Lead" Trap

You buy a lead from places like Angie’s List. Five seconds later, five of your local competitors get the exact same lead. You are instantly forced into a bidding war.

  • You have to be the cheapest to win the job.
  • You deal with people just looking for the lowest price.
  • You build the lead company's brand, not your own.
  • Wasted money on fake numbers or people who don't answer.
Your Own Lead Machine
We run targeted ads that point directly to your website. When a homeowner calls or fills out a form, that lead belongs to you and 100% you alone.
  • Total exclusivity. No more bidding wars.
  • Target big jobs, like replacements instead of cheap repairs.
  • Only pay when a real customer contacts you.
  • Build your own company's name in your town.
The Anatomy

Exactly What

We Deploy.

A successful paid traffic campaign isn't just about throwing money at Google. It requires precision bidding, relentless testing, and negative keyword pruning to ensure high ROAS.

Google Local Service Ads (LSA)

The most powerful ad unit for home services. We help you navigate the “Google Guaranteed” background check process and deploy campaigns where you only pay for valid phone calls.
  • Background Check Assistance
  • Dispute Management (Refunds)
  • Review Integration Strategy
  • Bid & Budget Scaling

High-Intent Search Ads (PPC)

We bypass informational searches and bid strictly on high-intent, bottom-of-the-funnel keywords. We don’t bid on “how to fix a roof”; we bid on “emergency roof repair near me.”
  • Competitor Conquesting
  • Negative Keyword Pruning
  • Dynamic Ad Copy Testing
  • Service-Specific Routing

Meta Omnipresence Retargeting

Home services have a consideration window. If a user hits your site but doesn’t call, our Meta Pixel tracks them. They will see your brand on Facebook and Instagram until they book.
  • Pixel Installation & Tracking
  • Review Showcase Ads
  • Special Offer Promos
  • Lookalike Audience Creation
How We Do It

How We Get You More Jobs.

We use a proven system to put your business in front of the right people, at the exact time they need your help.
Google 'Local Services' Ads

This is the most powerful ad you can run. You get the green "Google Guaranteed" checkmark, and you only pay Google when someone actually calls your business.

Emergency Search Ads

We skip the people looking for DIY repair videos. Your ads only show up when someone searches for high-value emergencies, like "burst pipe plumber near me".

"Follow-Up" Ads on Facebook

If someone visits your website but doesn't call, we show them your ads on Facebook and Instagram for the next week. It reminds them to book and keeps you top-of-mind.

Blocking Fake Clicks

Competitors sometimes click your ads to waste your money. We use software to block their internet addresses so your budget is only spent on real homeowners.

No Wasted Ad Spend

We Track Every Single Penny.

We don’t guess what’s working. We set up systems so you can hear the exact calls your ads are generating, and you always know exactly how much it costs to get a new customer.
Call Tracking

We put a special phone number on your ads. This records the calls so you know for a fact that the ads are working and bringing in jobs.

Clear Reporting

No confusing spreadsheets. We show you a simple dashboard: "You spent X, you got Y calls, you made Z dollars."

The Transformation

Stop Sharing Leads.
Start Building Your Business.

Drag the slider to see the difference between Shared Lead Platforms and your own Exclusive Lead Machine.
The Timeline

Up and Running
in 14 Days.

Planning

We figure out exactly which services make you the most money, and get your business approved by Google.

Ad Creation

Our team writes the ads and sets up the tracking numbers so we can record exactly how many calls you get.

Go Live

We flip the switch. Your ads go live on Google, and the phone starts ringing.

Improve

We constantly review what's working and what isn't, adjusting your budget to make sure you get the cheapest leads possible.

Intel

Frequently Asked Questions

What is the difference between Google LSA and Search Ads?
Google Local Service Ads appear at the very top of Google with a green “Google Guaranteed” checkmark. You only pay when someone actually calls you. Regular Search Ads appear right below them, and you pay when someone clicks your ad to visit your website. We usually run both to get you the most jobs.
How much budget do I need to start?
It depends on your area, but we generally recommend at least $1,500 – $3,000 a month to pay Google. This gives us enough money to actually get your ads seen and figure out what works best. This is separate from our fee to manage the ads for you.
Do you take my ad budget?
No. You pay Google directly with your own credit card. You just pay us a flat monthly fee to set everything up and manage it. We want you to see exactly where every dollar goes.
What if my competitors click my ads to cost me money?
We use special software that watches who clicks your ads. If it sees the same person clicking over and over without calling, it blocks them from ever seeing your ads again, keeping your money safe.

Scale YourBusiness.

Ready to stop buying shared leads and start getting your own? Fill out the form below to see how we can help.
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